KALEIDOSCOPE SERIES - Multiplatform Digital Execution
Kaleidoscope, Globe Telecom's in-house documentary series was promoted in CNN Philippines' lifestyle account via an Instagram Stories execution leading to a sponsored digital article
As brand strategy lead, I developed a fast and convenient execution to promote Globe Telecom's series of documentary profiles entitled Kaleidoscope, given a limited budget and time constraints. Understanding that the documentary was geared mainly towards millennials, I tapped the then-unmonetized Instagram Stories feature of @cnnphlife, CNN Philippines' lifestyle web vertical.
Using text and graphic design we turned the @cnnphlife Instagram Stories feature into a mini-brochure of sorts, containing info about the documentary. The built-in Instagram Stories "Swipe Up" feature also allowed followers to watch each documentary by leading the Story to a sponsored article in the CNN Philippines website.
